A Fresh Look for a Treasured Collection: Spokeology’s Logo Refresh for the Statesville Historical Collection

At Spokeology, we’re passionate about supporting local organizations that make a meaningful impact in our community. That’s why we were honored to collaborate with the Statesville Historical Collection to refresh their logo as part of their move to an enhanced location and professional space.

This project was a true team effort, guided by the invaluable contributions of Dustin Nix, the Historical Collection’s intern. Over the past year, Dustin formed a close connection with Steve Hill, the visionary behind the Statesville Historical Collection. By immersing himself in the collection and understanding its purpose, mission, and voice, Dustin provided our team with detailed insights to ensure the redesigned logo aligned perfectly with Steve’s vision.

Honoring the Past, Enhancing the Future

Our approach began with the original logo, a beloved symbol of Steve’s dedication to preserving Statesville’s history. With Dustin’s input, we understood how much this design meant to him and the community. Our goal wasn’t to reinvent it but to enhance it, creating a refreshed logo that feels both timeless and modern.

The updated design retains key elements that represent the collection’s identity while improving its clarity, scalability, and visual appeal. The result is a logo that not only pays homage to the past but also represents the bright future of the Statesville Historical Collection in its new home.

A New Space, A Renewed Brand, and a Growing Website

Dustin’s dedication didn’t stop at providing guidance for the logo refresh—he got bitten by the marketing bug and took it upon himself to build a website for the collection. Using the easy-to-use tools provided by our SaaS partner, Locable, Dustin created an online home for the Statesville Historical Collection to showcase its incredible artifacts and stories.

A Collaborative Effort

Dustin’s deep understanding of the mission, vision, and voice of the Statesville Historical Collection, coupled with his hands-on efforts in building the website, was pivotal in supporting the redesign and ensuring it represents both the legacy and aspirations of the collection. It’s a testament to the power of collaboration when passion for history meets creative design and marketing expertise.

Before & After: The Logo Transformation

Celebrating Local History

At Spokeology, we believe in the power of storytelling—whether through words, design, or digital platforms. The Statesville Historical Collection is a treasure for our community, and we’re proud to have played a small role in helping it continue to inspire and educate future generations.